Pipeline Marketing
Connect your marketing efforts directly to your sales pipeline.
Pipeline marketing bridges the gap between marketing and sales, giving both teams visibility into the entire customer journey. Track leads from their first website visit through to closed revenue, measure marketing ROI by campaign, and align both teams around pipeline growth.
Why Choose HeySales for Pipeline Marketing
Full funnel visibility
See how marketing efforts translate to pipeline and revenue, not just clicks and impressions.
Better alignment
Marketing and sales work from the same data, reducing finger-pointing and improving collaboration.
Prove marketing ROI
Connect marketing spend directly to closed revenue and calculate true return on investment.
Key Features
Everything you need to succeed with pipeline marketing
Marketing-sales alignment
Lead source attribution
Campaign performance tracking
Marketing qualified leads (MQL)
Conversion funnel analytics
ROI measurement
How Teams Use HeySales
Real-world applications for your business
Track which marketing campaigns generate the most pipeline
Define MQL criteria and automate handoff to sales
Measure conversion rates at each funnel stage
Report on marketing-sourced revenue
Frequently Asked Questions
What is pipeline marketing?
Pipeline marketing focuses on generating pipeline (qualified opportunities) rather than just leads. It aligns marketing metrics with sales outcomes and measures success by revenue impact.
How does attribution work?
HeySales tracks the original source of each lead and attributes pipeline and revenue back to the marketing campaign or channel that generated it.
Ready to get started?
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